Profit maximization through customer relationship marketing: measurement, prediction, and implementation
Éditeur :
Taylor & Francis Inc
ISBN :
9780789038029
Date de publication :
14 févr. 2008
Dimensions :
21,2 x 15,2 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.