Euromarketing and the future
Auteur :
Kaynak, Erdener / Kahle, Lynn R
Éditeur :
Taylor & Francis Inc
ISBN :
9780789060327
Date de publication :
6 févr. 2004
Dimensions :
22,9 x 15,2 cm
Poids :
317 g
Langue :
Anglais
Pays d'origine :
USA
A political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50; includes content analysis of international Web sites that encourage cross-border sales; a survey of small retail business managers in Romania on effects of the influx of large foreign retail chains.