Marketing in the round: how to develop an integrated marketing campaign in the digital era
Auteur :
Livingston, Geoff
Éditeur :
Livingston, GeoffDietrich, Gini,
ISBN :
9780789749178
Date de publication :
23 avr. 2012
Dimensions :
23,6 x 16,2 x 1,8 cm
Poids :
442 g
Langue :
Anglais
Pays d'origine :
USA
'Marketing in the Round' shows how to create a marketing hub with integrated spokes including PR, advertising, direct marketing, web, social media, search, and content.