Measure of democracy, the: polling, market research, and public life, 1930-1945
Auteur :
Robinson, Daniel
Éditeur :
University of Toronto Press
ISBN :
9780802042743
Date de publication :
24 avr. 1999
Dimensions :
23,5 x 16,0 x 2,8 cm
Poids :
542 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Canada
Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties.