Measure of democracy, the: polling, market research, and public life, 1930-1945
Auteur :
Robinson, Daniel
Éditeur :
University of Toronto Press
ISBN :
9780802081094
Date de publication :
24 avr. 1999
Dimensions :
22,8 x 15,2 x 1,9 cm
Poids :
400 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Canada
Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.