Information campaigns: balancing social values and social change
Éditeur :
SAGE Publications Inc
ISBN :
9780803932197
Date de publication :
29 déc. 1989
Dimensions :
21,5 x 13,9 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
USA
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains.