Persuasion in practice
Auteur :
Reardon, Kathleen Kelley
Éditeur :
SAGE Publications Inc
ISBN :
9780803933170
Date de publication :
11 avr. 1991
Dimensions :
21,5 x 13,9 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
USA
What is persuasion? How is it maintained? How is it practised and applied? This volume deftly answers these questions and helps debunk many of the myths surrounding this topic. It also examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.