Media advocacy and public health: power for prevention
Auteur :
Wallack, Lawrence M. / Dorfman, Lori / Jernigan, David H. / Themba-Nixon, Makani
Éditeur :
SAGE Publications Inc
ISBN :
9780803942899
Date de publication :
2 déc. 1993
Dimensions :
22,8 x 15,2 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
USA
How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. This book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.