Postmodern consumer research: the study of consumption as text
Auteur :
Hirschman, Elizabeth C. / Holbrook, Morris B.
Éditeur :
SAGE Publications Inc
ISBN :
9780803947436
Date de publication :
11 sept. 1992
Poids :
230 g
Langue :
Anglais
Pays d'origine :
USA
Examines the philosophies and methods of consumer research both objectively and subjectively. This title presents philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena.