Commercialization of american culture, the: new advertising, control and democracy
Auteur :
McAllister, Matthew P.
Éditeur :
SAGE Publications Inc
ISBN :
9780803953802
Date de publication :
30 janv. 1996
Dimensions :
21,5 x 13,9 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
USA
The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique and discusses the social and commercial implications of these developments.