Advertising and popular culture
Auteur :
Fowles, Jib
Éditeur :
SAGE Publications Inc
ISBN :
9780803954830
Date de publication :
4 mars 1996
Poids :
420 g
Langue :
Anglais
Pays d'origine :
USA
`The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.... This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture′ - Choice