Business-to-business marketing: a strategic approach
Auteur :
Morris, Michael H. / Pitt, Leyland / Honeycutt, Earl Dwight
Éditeur :
SAGE Publications Inc
ISBN :
9780803959644
Date de publication :
30 mai 2001
Dimensions :
25,4 x 17,7 cm
Poids :
1130 g
Langue :
Anglais
Pays d'origine :
USA
This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.