Visual persuasion: the role of images in advertising
Auteur :
Messaris, Paul P.
Éditeur :
SAGE Publications Inc
ISBN :
9780803972469
Date de publication :
30 janv. 1997
Dimensions :
22,8 x 15,2 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
USA
`Visual Persuasion is an interesting book on a topic that has received less attention than it should have. Messaris presents a clear picure of the functions of images in advertising′ - Communications, The European Journal of Communication Research