Rethinking marketing: towards critical marketing accountings
Éditeur :
SAGE Publications Inc
ISBN :
9780803974913
Date de publication :
19 janv. 1999
Dimensions :
23,4 x 15,6 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
USA
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.