Circuit of mass communication, the: media strategies, representation and audience reception in the aids crisis
Auteur :
Miller, David / Kitzinger, Jenny / Beharrell, Peter
Éditeur :
SAGE Publications Inc
ISBN :
9780803977037
Date de publication :
29 janv. 1998
Dimensions :
23,4 x 15,6 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
USA
This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.