Media performance: mass communication and the public interest
Auteur :
McQuail, Denis
Éditeur :
SAGE Publications Inc
ISBN :
9780803982956
Date de publication :
12 mai 1992
Dimensions :
23,4 x 15,6 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
USA
Important and recommended for good communications collections - this will be widely used and widely cited′ - Choice This major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.