Art firm, the: aesthetic management and metaphysical marketing
Auteur :
Guillet de Monthoux, Pierre
Éditeur :
Stanford University Press
ISBN :
9780804748131
Date de publication :
13 janv. 2004
Dimensions :
22,9 x 15,2 cm
Poids :
712 g
Format :
Cloth
Langue :
Anglais
Pays d'origine :
USA
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.