Serial innovators: how individuals create and deliver breakthrough innovations in mature firms
Auteur :
Griffin, Abbie / Price, Raymond L. / Vojak, Bruce
Éditeur :
Stanford University Press
ISBN :
9780804775977
Date de publication :
30 mai 2012
Dimensions :
22,9 x 15,2 cm
Poids :
499 g
Format :
Cloth
Langue :
Anglais
Pays d'origine :
USA
This book helps readers to better understand, emulate, enable, support, and manage serial innovators-individuals who create multiple breakthrough products that result in large revenue and profit streams, primarily for existing organizations.