Excellence in public relations and communication management
Éditeur :
Taylor & Francis Inc
ISBN :
9780805802269
Date de publication :
1 mai 1992
Dimensions :
23,4 x 15,6 cm
Poids :
1292 g
Langue :
Anglais
Pays d'origine :
USA
This text is the result of an "excellence project" - commissioned by the IABC (International Association of Business Communicators) Research Foundation. The project sought to explore what makes an excellent communication department and how good public relations makes organizations more effective.