Deceptive advertising: behavioral study of a legal concept
Auteur :
Richards, Jef
Éditeur :
Taylor & Francis Inc
ISBN :
9780805806496
Date de publication :
1 avr. 1990
Dimensions :
22,9 x 15,2 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
USA
This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.