Television and political advertising: volume i: psychological processes
Éditeur :
Taylor & Francis Inc
ISBN :
9780805806557
Date de publication :
1 oct. 1991
Dimensions :
22,9 x 15,2 cm
Poids :
860 g
Langue :
Anglais
Pays d'origine :
USA
Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. Suitable for researchers in advertising, communication, and consumer psychology, this title helps define future work on the relationship between television, politics, and the mind of the voter.