Television and political advertising: volume ii: signs, codes, and images
Éditeur :
Taylor & Francis Inc
ISBN :
9780805806625
Date de publication :
1 oct. 1991
Dimensions :
22,9 x 15,2 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
USA
Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. This title covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.