Advertising exposure, memory and choice
Éditeur :
Taylor & Francis Inc
ISBN :
9780805806854
Date de publication :
1 juin 1993
Dimensions :
22,9 x 15,2 cm
Poids :
800 g
Langue :
Anglais
Pays d'origine :
USA
Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, this book focuses on research examining the effects of advertising exposure on consumer information processing and decision making.