Measuring psychological responses to media messages
Éditeur :
Taylor & Francis Inc
ISBN :
9780805807172
Date de publication :
1 sept. 1994
Dimensions :
22,9 x 15,2 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
USA
Tools have been developed in cognitive psychology and psychophysiology which attempt to measure "thinking" without asking people how they do it. This work explores the history and theory behind the these methods, and how they might be used to further knowledge about the processes of communication.