Attention, attitude, and affect in response to advertising
Éditeur :
Taylor & Francis Inc
ISBN :
9780805807561
Date de publication :
1 oct. 1993
Dimensions :
22,9 x 15,2 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
USA
This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.