Mass media writing
Auteur :
Parsigian, Elise K.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805811315
Date de publication :
1 mars 1992
Dimensions :
22,9 x 15,2 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
USA
This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Readers will learn to fulfill assignments and write copy that meets expectations, speaks to the audience, stands up to question and remains in memory.