Transnational media corporation, the: global messages and free market competition
Auteur :
Gershon, Richard A.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805812558
Date de publication :
1 oct. 1996
Dimensions :
22,9 x 15,2 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
USA
Focusing on the consolidation of players in many aspects of business, including banking, aviation, insurance and mass media, this work discusses the "Transnational Media Corporation" and asks what makes a global corporation global? And to what extent do TNMCs affect the marketplace of ideas?