Integrated communication: synergy of persuasive voices
Éditeur :
Taylor & Francis Inc
ISBN :
9780805813913
Date de publication :
1 janv. 1996
Dimensions :
22,9 x 15,2 cm
Poids :
890 g
Langue :
Anglais
Pays d'origine :
USA
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.