Global and multinational advertising
Éditeur :
Taylor & Francis Inc
ISBN :
9780805813951
Date de publication :
1 sept. 1994
Dimensions :
22,9 x 15,2 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
USA
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.