Unseen power, the: public relations: a history
Auteur :
Cutlip, Scott M.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805814644
Date de publication :
1 avr. 1994
Dimensions :
22,9 x 15,2 cm
Poids :
1700 g
Langue :
Anglais
Pays d'origine :
USA
This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's "Square Deal" reforms brought the first publicity agencies to the nation's capital.