Values, lifestyles, and psychographics
Éditeur :
Taylor & Francis Inc
ISBN :
9780805814965
Date de publication :
1 avr. 1997
Dimensions :
22,9 x 15,2 cm
Poids :
960 g
Langue :
Anglais
Pays d'origine :
USA
A collection that features papers presented at the annual Advertising and Consumer Psychology Conference.The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology.