Management of corporate communication: from interpersonal contacts to external affairs
Auteur :
Heath, Robert L.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805815528
Date de publication :
1 juin 1994
Dimensions :
22,9 x 15,2 cm
Poids :
498 g
Langue :
Anglais
Pays d'origine :
USA
While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.