New infotainment technologies in the home: demand-side perspectives
Éditeur :
Taylor & Francis Inc
ISBN :
9780805816266
Date de publication :
1 mars 1996
Dimensions :
22,9 x 15,2 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
USA
Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this text examines how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.