Public relations history: from the 17th to the 20th century: the antecedents
Auteur :
Cutlip, Scott M.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805817799
Date de publication :
1 juil. 1995
Dimensions :
22,9 x 15,2 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
USA
This work describes the strategies and tactics of opinion management that have been utilised in the United States long before the growth of public relations as an occupation. The book serves as a companion work to the author's "The Unseen Power: Public Relations"