Media management review
Éditeur :
Taylor & Francis Inc
ISBN :
9780805817881
Date de publication :
1 juin 1997
Dimensions :
22,9 x 15,2 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
USA
Focusing on media management issues, this text is designed to appeal to working professionals who deal directly with managing the media. It serves as a resource on current media management theories and practices.