Manager's guide to excellence in public relations and communication management
Auteur :
Dozier, David M. / Grunig, Larissa A. / Grunig, James E.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805818093
Date de publication :
1 juil. 1995
Dimensions :
22,9 x 15,2 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
USA
This text reports the findings of a study of public relations and communications management. The study identifies three spheres of communication excellence: the inner sphere of communication excellence; shared expectations of top communicators; and organizational culture.