Organizational public relations: a political perspective
Auteur :
Spicer, Christopher
Éditeur :
Taylor & Francis Inc
ISBN :
9780805818383
Date de publication :
1 mars 1997
Dimensions :
22,9 x 15,2 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
USA
Targeted towards public relations practitioners, this book is about understanding organizations, especially the role played by organizational decision-making in the development and implementation of PR programmes and activities, emphasizing how this can affect the success or failure of PR efforts.