Mass audience, the: rediscovering the dominant model
Auteur :
Webster, James / Phalen, Patricia F.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805823059
Date de publication :
1 oct. 1996
Dimensions :
22,9 x 15,2 cm
Poids :
320 g
Langue :
Anglais
Pays d'origine :
USA
In the early 20th century, the audience was seen as a mass of people mostly unknown to one another that was unified through exposure to media. This concept, whilst generally accepted, has been questioned by scholars. This book looks into the meaning of "audience"