Social marketing: theoretical and practical perspectives
Éditeur :
Taylor & Francis Inc
ISBN :
9780805824995
Date de publication :
1 mai 1997
Dimensions :
23,4 x 15,6 cm
Poids :
861 g
Langue :
Anglais
Pays d'origine :
USA
This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.