Measuring advertising effectiveness
Éditeur :
Taylor & Francis Inc
ISBN :
9780805828122
Date de publication :
1 mai 1997
Dimensions :
22,9 x 15,2 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
USA
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.