Public relations as relationship management: a relational approach to the study and practice of public relations
Auteur :
Ledingham, John A.
ISBN :
9780805830507
Date de publication :
12 févr. 2000
Dimensions :
22,9 x 15,2 cm
Poids :
642 g
Format :
Unsewn / adhesive bound
Langue :
Anglais
Pays d'origine :
USA
This volume addresses the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. The contributions present state-of-the-art research in relationship management.