Advertising and the world wide web
Éditeur :
Taylor & Francis Inc
ISBN :
9780805831481
Date de publication :
1 avr. 1999
Dimensions :
22,9 x 15,2 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
USA
Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.