Hollywood planet: global media and the competitive advantage of narrative transparency
Auteur :
Olson, Scott Robert
Éditeur :
Taylor & Francis Inc
ISBN :
9780805832303
Date de publication :
1 mai 1999
Dimensions :
22,9 x 15,2 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
USA
An examination of US media's success around the world, advancing a theory behind the popularity of American culture and the strategy for obtaining this advantage. For scholars and students in mass media & society, and international/intercultural studies.