Entertainment-education: a communication strategy for social change
Auteur :
Singhal, Arvind / Rogers, Everett
Éditeur :
Taylor & Francis Inc
ISBN :
9780805833508
Date de publication :
1 juil. 1999
Dimensions :
22,9 x 15,2 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
USA
This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.