Persuading people to have safer sex: applications of social science to the aids crisis
Auteur :
Perloff, Richard M.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805833812
Date de publication :
1 nov. 2000
Dimensions :
22,9 x 15,2 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
USA
This volume explores the application of persuasion theory and research to HIV/AIDS prevention, focusing on changing attitudes and behaviors. It is intended for students and scholars applying theory to health or AIDS prevention.