Rumors and rumor control: a manager's guide to understanding and combatting rumors
Auteur :
Kimmel, Allan J.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805838763
Date de publication :
1 oct. 2003
Dimensions :
22,9 x 15,2 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
USA
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm