Sex in advertising: perspectives on the erotic appeal
Éditeur :
Taylor & Francis Inc
ISBN :
9780805841176
Date de publication :
1 déc. 2002
Dimensions :
22,9 x 15,2 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
USA
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.