Contemporary consumption rituals: a research anthology
Éditeur :
Taylor & Francis Inc
ISBN :
9780805842043
Date de publication :
1 oct. 2003
Dimensions :
22,9 x 15,2 cm
Poids :
657 g
Langue :
Anglais
Pays d'origine :
USA
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.