Resistance and persuasion
Éditeur :
Taylor & Francis Inc
ISBN :
9780805844863
Date de publication :
1 déc. 2003
Dimensions :
22,9 x 15,2 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
USA
This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.