Advertising to children on tv: content, impact, and regulation
Auteur :
Gunter, Barrie / Oates, Caroline / Blades, Mark
Éditeur :
Taylor & Francis Inc
ISBN :
9780805844887
Date de publication :
16 août 2004
Dimensions :
22,9 x 15,2 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
USA
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In